Moritz

Campaign and visual identity design for Moritz's Christmas edition, inspired by the emotional value of human connection during the holiday season. Moving away from the material side of Christmas, “La Nadalenca” celebrates meaningful messages, shared memories, and the small gestures that bring people together. The visual system draws inspiration from letters, handwritten notes, and personal stories, creating a warm and expressive identity that feels intimate, nostalgic, and authentic. Through dynamic compositions, tactile textures, and narrative-driven graphics, the project transforms the act of raising a glass into a way of sharing affection and celebrating the bonds that connect us.